In 2025, Universal's Talent Acquisition department launched a brand new branding campaign: That Universal Feeling. This campaign emphasizes brand values of being big-hearted, having fun, and embracing the thrill of being fully alive. We also leaned into our extended brand color palette to revitalize our creative material. I produced many branding elements for this campaign through work in Photoshop, Illustrator, InDesign, AfterEffects, and more. I also helped plan the overall launch of the campaign while reporting on the effectiveness of our various tactics.
Client: Universal Orlando Resort (Talent Acquisition)
Role: Graphic Designer, Project Manager
Step and Repeat Backdrop
Photo Frame Props
Teams Backgrounds
Social Media Graphics
Flyers
