As a Universal intern alum myself, I'm extremely passionate about Universal's incredible internship program. Universal interns have the opportunity to get real-world experience in professional roles and to see behind-the-scenes of our theme parks.
I was delighted to collaborate closely with our Universal Beginnings early careers team to create the below graphics for incoming interns to post on their LinkedIn and other social media platforms. I took ownership of animating our gifs in After Effects while my co-worker developed our still graphics, both modeled after the iconic Universal nametag.
When we pitched the idea for internship graphics, we completed market research on what interns were currently posting and what competitors were creating. We noticed a desire from interns to have official graphics but they often lacked access to these assets, leading to outdated imagery and logos being chosen to announce their internships. In researching our competitors, we saw that language like "I accepted" allowed interns to take first-person ownership over their accomplishments. When we went to the drawing board for our internship graphics, we drew from these sources of inspiration.
