Universal ran a series of Spotify ads focused on hiring in our hard-to-fill areas in culinary and entertainment. These ads included an associated graphic that I designed in InDesign, as well as copy written by me and my team. We emphasized Talent Acquisition's new campaign, That Universal Feeling, and capitalized on the values of fun and play that someone can find in a career at Universal. These campaigns drove thousands of clicks and hundreds of applications.
Copy for Spot #1:
You ever get up in the morning, excited to go to work? Maybe head home knowing you made a difference in someone’s day? That feeling—it’s Universal. Because at Universal Orlando Resort, your job isn’t just a job. Here, your benefits include making people’s day—no, year. Whether you’re preparing culinary delights or performing in a parade, everyone’s job description is, “Give ’em memories they’ll never forget.” That smile on your face? Yeah, that feeling is Universal. Apply today at Universal Orlando Jobs dot com.
Copy for Spot #2:
A career at Universal Orlando Resort is not your typical job. Mostly because the things that happen here you won’t encounter anywhere else. Here, your delicious dishes fuel excitement for flavor-packed adventure. Or you can become more than a background character, taking centerstage to create unforgettable performances. If you’re ready for something new, join the fun. Apply today and experience That Universal Feeling for yourself at Universal Orlando Jobs dot com.